Sunday 17 June 2012

Who will represent 70% India?

As per Census 2011, 70 per cent of Indian population still resides in villages (indiafacts.in/india-census-2011/urban-rural-population-o-india). Can we take an opportunity to ask a simple question: Who represents this major chunk of the largest democracy? Parliament? Media? Executive?


Confusing though, let us accept humbly that neither of these truly represent the rural India. And especially, rural India is out of sight in media at least.

Bhartiya Village Communication takes the opportunity to speak from the bottom of the pyramid. The company, representing its face through BVC TV is a USP in Indian media itself that is truly dedicated to the major populace.

Agriculture, rural development policies and the rural lifestyle including culture, folk, art and livelihoods are the major segments in which BVC TV operates.

About to launch on a national scale, BVC TV aims to target the untapped bottom of pyramid (that was expressed firstly by the Management Guru C.K. Prahlad who passed last year) for the first time in the last two decades of Indian media boom story.

Let's welcome the change, let's speak from the bottom.

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